Social media is like print. Now hear me out… Depending on the person, some like magazines, newspapers, or neighborhood flyers. It’s important to know the difference so you can cater to your audience. Instagram is the Vogue, People, Travel magazine of the bunch, it’s about telling a story with aesthetics and basically making things pop visually. Facebook is the community newsletter. This caters to the families, neighbors, and the households of your market. They not only want to be entertained and see who’s keeping up with the Jones’s but also what is the latest and current events in their neck of the woods. LinkedIn is the business side. This is where you target B2B’s, the C-suite execs and business owners. They don’t want the fluff, they want direct, uplifting content, and want to know that you are a connection that can get the job done. Twitter/X is a bit the same except for there’s limited convo and you get quick info. Last but not least, Tik Tok. This is where you’ll find all types of demographics checking out all sorts of genres. Video is king and queen here, and if you give value, plus you’re entertaining, then you’re in!